Capture
Collect the information that actually matters instead of relying on one generic message box.
Smart Enquiries
Turn enquiries into a clear follow-up system.
Capture the right information, organise new leads and make follow-up easier — with optional AI where it genuinely saves time.
Better information. Clearer next steps. Less chasing.
The problem
Your enquiry form shouldn’t be where the journey ends.
For many small businesses, an enquiry lands in an inbox, details get copied somewhere else, a reply is written manually and follow-up depends on somebody remembering.
The goal isn’t more software. It’s a simpler way to handle the leads you already receive.
How it works
From enquiry to next action.
Enquire→Organise→Notify→Understand→Follow up
Organise
Automatically create a clear lead record or simple pipeline.
Assist
Use AI where useful to summarise, categorise or prepare a draft response for review.
Ask the right questions once
Better information before you reply.
“Hi, how much do you charge?”
End-of-tenancy clean · 3-bedroom property · NG18 · 2 bathrooms · oven required · preferred date Friday
The better the information coming in, the easier it is to decide what happens next.
AI is optional
AI where it helps. Not where it doesn’t.
For some businesses, the best system is simply form → lead pipeline → notification. For others, AI can add useful summaries, categorisation, suggested next actions or draft replies.
You stay in control
Your customer communication stays human.
By default, AI-assisted responses are prepared as drafts for you to review rather than being sent automatically.
Built around the business
Same principle. Different journey.
Beauty
Consultation request → treatment details → customer information → notification → follow-up.
Trades
Service → postcode → timing → photos → quote follow-up.
Cleaning
Cleaning type → property details → frequency → preferred date → structured quote enquiry.
Works with what you have
You don’t need a new website to use Smart Enquiries.
It can be added to an existing website, connected to forms you already use or included alongside a new DanielPalfi.com website.
Website formsTypeformGoogle SheetsGmailGoogle WorkspaceCRM systems
Pricing
Smart Enquiries from £495.
The final cost depends on the enquiry journey, systems being connected, whether AI is included and any reporting or tracking requirements.
I’ll scope the workflow first so you know exactly what is being built and what it costs before the project starts.
Proof in practice
I use the same thinking in my own business.
Enquiries to DanielPalfi.com are captured into a lead pipeline, analysed, summarised and used to prepare a suggested next action and Gmail draft for review. Nothing is automatically sent to the customer.
Still handling every enquiry manually?
Tell me how enquiries arrive, what you do with them and where the process becomes repetitive or difficult.
Tell me how your enquiries workYou don’t need to know what technology you need.