About
I’m Daniel. I bring together marketing thinking, website design and practical automation to help small businesses create a better digital experience.
Why I started
I started Daniel Palfi from a longstanding passion for digital technology and an interest in how AI can make everyday business processes simpler.
My approach starts with the customer: what they need to understand, what builds confidence and what helps them take the next step. Design and technology should support that journey.
Through independent learning and hands-on projects, I develop and test ways to make websites, enquiries and follow-up work better together. My own website and enquiry workflow show how I put that thinking into practice.
How I think
Those questions shape the structure, copy, calls to action, tracking and automation long before I worry about adding more technology.
Learning and development
Alongside hands-on projects, I’ve completed courses through OpenAI Academy. This learning supports my approach to practical AI: identifying useful applications, designing repeatable workflows and building in clear review points.
OpenAI Academy · Pathway completed
Completed AI Foundations, Applied AI Foundations, and Agents and Workflows — covering responsible AI use, repeatable processes and agent-assisted workflows.
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OpenAI Academy · Course completed
Completed learning and assessment covering AI adoption, business priorities, governance and measuring the value of AI initiatives.
View leadership credential (opens in a new tab)See how I put my learning into practice in my own projects .
Start with how people discover, evaluate and choose the business.
Make sure the website or workflow has a clear role rather than existing for its own sake.
Use the simplest tools that genuinely improve the experience.
A simple principle
I use automation and AI where they genuinely save time or improve a process. If a straightforward solution is better, that is the solution I’ll recommend.
Tell me about the business, the customer journey or the repetitive process and I’ll help work out the most sensible next step.
Tell me about your business