01 / ClarityMake the offer
Make the offer
make sense.
People should quickly understand what you do, who it is for and why it matters. Structure and wording come before decoration.
Website DesignProjects from £995 ↗
Make the right
first impression.
A website that makes your business easier to understand, easier to trust and easier to choose.
Tell me about your business ↗Explore the thinking ↓Illustrative design artefact / Oakfield is a fictional demonstration business
Customer journey first
More than a better-looking website.
The website is only useful if it helps the customer move forward.
Before thinking about layouts, colours or technology, I look at how people find you, what they need to understand, what builds confidence and what should happen when they are ready.
Behind the designEvery layer.
Every layer.
A reason to be there.
Explore the decisions that turn a website into a customer journey.
02 / TrustGive people a reason
Give people a reason
to feel confident.
Relevant work, useful information and genuine evidence help customers judge whether your business is right for them.
03 / ActionMake the next step
Make the next step
feel obvious.
An enquiry, a booking or a conversation. The route should fit the customer’s intent, with meaningful actions measured where agreed.
01 / The right scope
Website options
Choose the right starting point.
Starter Website
from £995
For straightforward service businesses that need a professional digital presence and a clear route to contact.
Strategy and simple customer journey
Bespoke mobile-first design
Content shaping
Standard enquiry route
Trust elements
SEO foundations and analytics
12 months essential technical hosting
Growth Website
from £1,495
For businesses that need the website to do more than provide basic information.
Deeper customer journey planning
Multiple services or locations
Stronger enquiry or booking journeys
Relevant integrations
Case studies, galleries or proof
Local/search structure
Conversion tracking
Greater content support
Bespoke Website
from £2,500
For ecommerce, memberships, advanced booking, substantial integrations, custom functionality or unusual requirements.
Discuss a bespoke project02 / Your starting point
Already have a website?
You might not need to start again.
If the foundation is solid, improving what you already have may be the better use of your budget.
Refresh
Improve the design, content and customer journey while keeping the existing foundation.
Rebuild
Keep what is useful but replace an outdated or restrictive setup.
Improve the enquiry journey
Leave most of the website alone and fix what happens when someone wants to take action.
Use what already works
Built around the tools you already use.
A new website shouldn’t force you to rebuild the rest of your business. If an existing booking platform, CRM, form or Google tool works well, I’d rather connect it properly than replace it simply for the sake of using something new.
Booking platformsGoogle Business ProfileFormsCRM systemsGoogle WorkspaceMicrosoft toolsAnalytics
03 / Working together
Working together
How your website project works.
We start with a conversation about your business, customers and what the website needs to achieve. I then prepare a written quote setting out the scope, costs, responsibilities and proposed schedule.
Agree the project
Once the scope is agreed and the deposit is paid, we move into content and design.
Review and build
You give feedback as the design takes shape, then I build and test the website.
Approve and launch
You review and approve the website before final payment, launch and handover.
Feedback and timings
Projects normally include two rounds of consolidated feedback on the design and content within the agreed scope. Substantial additions or new requirements are discussed and quoted separately. Corrections needed to meet the agreed scope do not count towards those feedback rounds.
Timings are agreed for each project and depend on its complexity, required content and timely feedback.
Ownership and handover
Your domain and business accounts should remain in your name. Your quote explains the website files, access and usage rights you receive after full payment, including any third-party licences or platform restrictions.
Handover arrangements are agreed as part of the project, including what would be needed to move to another provider.
Hosting and ongoing support
New website builds include 12 months of essential technical hosting and protection. After that, you can choose hosting-only renewal, optional Website Care or an agreed handover to another provider.
Renewal costs and what each option includes are confirmed before you commit. Hosting-only renewal does not include ongoing content changes or improvement work.
Domains, business email and paid third-party tools are identified separately in your quote where applicable. Read the payment and cancellation terms.
04 / Questions & next steps
FAQ
Useful things to know.
How much does a website cost?
Starter Websites begin at £995, Growth Websites at £1,495 and Bespoke projects at £2,500. Final pricing depends on scope and functionality.
Do I need to know which package I want?
No. Tell me about the business and what you want to improve. I’ll recommend the most appropriate route.
Do I need to provide all the wording?
You provide the core information and I help structure and shape it. Full copywriting can be added separately where needed.
Can you work with my existing website?
Yes. A refresh or targeted improvement can be more sensible than a full rebuild.
Will my website appear on Google?
Every build includes sensible SEO and indexing foundations. Ongoing SEO campaigns and ranking guarantees are separate matters.
Do I have to stay on a monthly plan?
No. The first 12 months of essential technical hosting are included. You can then choose hosting-only renewal, optional Website Care or an agreed handover. Costs and arrangements are confirmed before you commit.
Smart Enquiries
What happens after someone clicks “Enquire”?
Turn new enquiries into an organised process with better information, clearer lead records and easier follow-up.
Explore Smart EnquiriesWebsite Care
Launch isn’t the end unless you want it to be.
Every website includes 12 months of essential technical hosting and protection. Managed support is available when you want me to keep looking after it.
Explore Website CareNot sure which website you need?
Good. You shouldn’t have to diagnose it yourself. Tell me about the business and I’ll recommend the simplest route that properly solves the problem.
Tell me about your business